Resources For
Humanitarian Projects
Humanitarian Project Marketing
The information and documents below will help you learn how to market your Humanitarian Project.
Session 1: Fundamentals, Loyalty and Target Audience
Session 1 - Loyalty and Portfolios Presentation
These sessions are designed to teach you how to THINK about MARKETING! You will not be given the answers for your project. But you will be GUIDED on how to think through your marketing needs effectively. Click Here to View
Session 1 - Loyalty and Portfolios Worksheets VF
Worksheets to help you formulate your marketing plan. Click Here to View
Session 2: Target Audience
Session 2 - Target Audience - Presentation
The target audience is the group of people you are trying to reach. Most people don’t take the time to clearly define their target audience. The result is that their marketing doesn’t “speak to” and connect with that desired audience. Learn how to formulate your marketing to connect with the audience you want. Click Here to View
Session 2 - Target Audience - Worksheets
Worksheets to help you define your target audience and connect with them. Click Here to View
Session 3: Brand Strategy
Session 3 - Brand Strategy - Presentation
What is a brand? What does a brand convey? A brand is a promise of trusted performance. Learn how to construct your brand promise and how to LIVE that brand. Click Here to View
Session 3 - Brand Strategy - Worksheets
Worksheets to help you contruct and LIVE your brand. Click Here to View
Session 4: Marketing Strategy – How To Say It
Session 4 - Marketing Strategy - Presentation
Everything starts with the message. Often, people are tempted to start with a marketing/communication vehicle. Now that you know WHAT to say.
The next step is HOW to say it. Click Here to View
Session 4 - Marketing Strategy - Worksheets
Worksheets to help you contruct and LIVE your brand. Click Here to View
Session 5: Bringing Your Marketing to Life
Session 5 -Bringing Your Marketing to Life - Presentation
Why a Marketing Plant? A marketing plan ensures you have thought it out in advance, then you MANAGE to the plan. As a leader or philanthropist, you will NOT do it all. But you want to check and see that things are happening, and course correct where necessary. Click Here to View
Session 5 - Bringing Your Marketing to Life - Worksheets
Worksheets to help you construct and LIVE your brand. Click Here to View